Five strong brands – one strong group
The product brands of the Wirtgen Group are introducing a more unified visual identity – the corporate group comprising the product brands Wirtgen, Vögele, Hamm, Kleemann and Benninghoven is set to unveil its new look at bauma 2016.
The Wirtgen Group stands for innovation and each of its five product brands is a specialist in its own domain. Aiming to visually underpin the synergies and the team nature of the individual brands, the Group will be presenting itself with a fresh, uniform CI in future. The new visual orientation symbolizes the strength of the corporate affiliation, which has developed over the course of many years, and stands, above all, for one thing: The brands' joint focus on the needs of customers.
"Clear messages are called for in an increasingly complex world. After all, a brand stands for values, attributes and convictions," say the Managing Partners of the Wirtgen Group, Jürgen Wirtgen and Stefan Wirtgen. "We have succeeded in combining strong individual brands to form a group of companies with worldwide operations, without losing sight of the individuality of the product brands themselves. The redesign of the CI will enable our product brands Wirtgen, Vögele, Hamm, Kleemann, Benninghoven and Ciber to present themselves with harmonized logos which convey the vision of the Wirtgen Group and the brands' affiliation to the Group even more clearly in future."
The Wirtgen Group and the five product brands will be showcasing their new CI for the very first time at bauma in Munich between April 11 and 17, 2016.
The new CI will be implemented worldwide from April 2016, which will also include Ciber, also a Wirtgen Group company and brand specialized in the development and production of mobile asphalt plants to the Latin America, Africa, Australia and New Zealand markets. In future, the Wirtgen Group's 55 sales and service companies will be presenting themselves to the public under the umbrella brand of the Wirtgen Group.